Trade Promotion Management Knowledge Hub

Here to help you

Welcome to our Trade Promotion Management Knowledge Hub, where you can find guides, videos and client case studies to accelerate your learning of trade promotion best practices and focus your organisation on how to create value and grow.

With a combination of state-of-the-art technology, deep CPG industry expertise, data management and consulting capabilities, we can support CPGs of any size, and at any stage, on their journey for value realisation and profitable revenue growth.

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When TPM digitalization becomes a synonym for trade efficiencies

Our AI Enterprise Revenue Management platform, featuring the ADAM AI engine, transforms data into a strategic powerhouse, enabling CPGs to cut through the noise, unlock market advantages with data-centric strategies, and drive profitability and sustainable growth in an ever-challenging market. It is designed to evolve and scale with your business.

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Trade Promotion Management Multi-Market Approach

Browse our contents dedicated to TPM deplyments across markets and geographies

The pizza-based approach to multi-market TPM deployment

an article by Ed Bishop

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Trade Promotion Management Across Multiple Markets

Trade Promotion Management Across Multiple Markets and Geographies

a practical guide with FMCG best practices

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Clearing the challenges of multi-market Promotion Management

an article by Alan Shankland

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Client Testimonials from CPG leaders

Trade Promotion Management is the core of the RGM solution, not only because promotion management is one of the key pillars of RGM, but because it is the biggest spend. There is huge potential in optimising it, and if we do it right, we win the market.

Beiersdorf

Creating a single source of truth meant that great ideas from one market could be deployed quickly and efficiently in other markets, which has completely transformed our way of working and our ability to understand our performance.

Kraft Heinz

The XTEL tool gives us knowledge and control. With more efficient and effective planning based on high-quality information and analytical insights, we’ll be able to generate higher returns from the same budget.

Nelt Group

Experience a revolution in revenue management with XTEL’s SAP-compliant AI platform

Elevate your enterprise’s capabilities with XTEL’s AI-driven Revenue Management platform, meticulously aligned with SAP S/4 HANA, offering a harmonious blend of advanced technology and seamless integration within the SAP landscape. This fusion offers a powerful foundation for revenue management, streamlining operations, and harnessing the latest in AI innovation.

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Success Story: Nelt Accelerates Profitable Growth with Smarter Trade Investments

The XTEL Trade Promotion Management solution gives Nelt trusted insights and automated processes to support better planning and management of trade promotions and trade terms. Nelt can now make smarter trade investments that yield higher returns, supporting its strategic plans for continued profitable growth. 

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Trade Promotion Management: What's next? A balanced approach between people, processes, data & systems, a proven digital transformation program

XTEL Revenue Management studies confirm that Trade Promotions are a key commercial lever for FMCGs. The last three years have tested the robustness, flexibility, and scalability of FMCG’s trade promotion management practices and have exposed their shortcomings.

Our 2024 Global Revenue Management study shows that FMCG companies are less confident about their trade promotion management capabilities. This reduced confidence is reflected across the entire trade promotion management cycle, indicating the need for revised processes and more robust tools to cope with the impact of continued market fluctuations on promotional initiatives.

Looking into the future, more than one-third of FMCG companies plan to increase investments to scale their TPM processes across geographies, power them with AI-driven analytics, and deliver an end-to-end integrated RGM-TPM process.

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