Revenue Growth Management

Drive Value Creation and Profitable Growth, from Insights to Action

Revenue Growth Management Solutions

XTEL’s comprehensive approach to Revenue Growth Management helps you drive value creation in a smart and scalable way. Our industry-dedicated solutions are powered by StepUp RGM to enable your organisation to digitalise your RGM processes and skill up your teams in all commercial levers: promotions, pricing, assortment and trade terms.

We help you implement your full RGM roadmap, tap into the power of quality data, and use AI/ML analytics to drive optimal trade investment decisions for you and your retail partners. The integration with XTEL’s TPM and retail execution solutions deliver a connected digital platform and actionable revenue management practice at enterprise scale.

Make Revenue Management and everyday practice and mindset

XTEL has a complete, unique and rounded understanding of revenue management thanks to a diverse team of more than 350 data, technology and CPG experts who are based across four continents.

Get your data foundations in place

Ensure you have quality data at the roots of your revenue management processes to deliver trusted insights for you and your retail partners.

Make technology and brain power work together

Optimise each revenue growth management pillar through iterative processes that leverage both state-of-art analytics and proven expert approach.

Make RGM easy for everybody

Empower your teams with a full platform to deliver actionable recommendations across RGM areas and drive profitable decisions down to the field.

Drive growth with optimal capabilities

Build capabilities across teams and enable scalable revenue management practices through a connected RGM-TPM-Retail Execution platform.

Case study for upfield - a meal being cooked

Upfield Client Success story

Accelerating profitable growth with consistent and coordinated processes and systems into a holistic RGM approach.

Upfield success story

Over 500 Successful RGM Practices

“The insights generated 50x ROI…we cut 70% of our promotions budget over 3 years without losing market share.”

Confectionery Company

“In an inflationary period, XTEL’s RGM solutions are one of the tools you need to have to realise healthy growth in the top and bottom line.”

CPG Food Company

“Thanks to the insights generated by XTEL’s RGM solutions we realised roughly $30m of savings.”

FMCG Manufacturer

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RGM levers to deliver profitable growth

Drive trade promotional effectiveness

Understand past promotion performance, identify drivers of profitable incrementally, and single out value-generating initiatives
Predict future promotional results by leveraging quality data to forecast both baseline and incremental values
Optimise trade funds allocation and promotional planning through robust prescriptive analytics
Deliver actionable promotional guidelines to commercial teams to maximise effectiveness

Deliver pricing realisation at scale

Calculate price elasticities and identify price thresholds and ladders with advanced modelling capabilities
Optimise price pack architecture and deliver a defensible pricing structure across brands, channels and markets
Simulate the full impact of pricing strategies on your organisation’s and customers’ P&Ls
Guide commercial teams in executing the pricing journey with their customers for maximum price realisation

Maximise profitability for you and your customers

Understand profit pool evolution in detail through a holistic and continuous view for your organisation and retail partners
Identify key drivers of margin evolution – volume, price and mix – uncover margin drainers and determine improvement areas
Simulate the impact of changes in value drivers to inform win-win trade decisions and maximise future results
Support commercial teams with optimal trade terms and fact-based negotiation with retail customers

Photograph of fruit on shelves in a supermarket

Implement a winning portfolio mix

Determine portfolio performance with a 360° view of key metrics per customer, category and market
Identify underperforming products, portfolio gaps and white spaces
Determine distribution opportunities and the size of the prize
Model the impact of portfolio mix on the profit & loss