Orkla: Driving growth with optimal trade promotion programs.
Orkla explains how Trade Promotion Optimisation had an immediate positive impact on promotional forecast accuracy
In this webinar, Orkla describes their path towards trade promotion optimisation supported by the right digitalisation approach, leveraging AI/ML for accurate promotional plans and effective execution.
They discuss how they brought together different countries, distribution channels, processes and requirements to find promotion effectiveness and revenue growth management success.
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As a result of successful partnerships with more than 100 leading CPG companies worldwide, XTEL is uniquely positioned to accompany you in your journey to successfully digitalise revenue management processes and achieve profitable growth.
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Your digital guide to TPM Transformation and Success