Mondelez takes a market-led approach to TPM deployment
How Mondelez is approaching its TPM multi-country rollout
Get in touchHow Mondelez took a market-led approach to their TPM deployment to see rapid results
In this webinar, Mondelez discuss how crafting a successful strategy for a global-scale implementation means balancing stakeholders, past learnings, and unique market needs.
They explain how they decided to shape their multi-country Trade Promotion Management approach through process assessments to achieve a global vision while meeting its local parameters.
We hope you find it insightful, feel free to share with your colleagues.
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