Heineken: Trade Promotion Optimisation to control promo spend

In this webinar, Heineken’s IT, Finance and Sales leaders walk through their TPx digitalisation journey, starting from the decision to introduce a trade promotion management system to manage sales channels and volume growth, all the way through to its transformation into a value growth generator, supported by a technological landscape modernisation to Microsoft Azure cloud.

In this panel discussion, Heineken also highlight key learnings, pitfalls to avoid, and best practices to collaborate towards a common goal.

Listen now to hear multiple perspectives on sales processes automation, how they can be a key lever for collaboration and growth, and feel free to share with your colleagues.