Beiersdorf: Digitalised TPM across multi-markets

Trade Promotion Management to pave the road towards value creation

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How Beiersdorf took a standardised and global approach to TPM digitalisation

In this webinar, Beiersdorf explains why trade promotion management is a growth enabler at the heart of its RGM approach.

They cover the main steps taken to successfully drive change and deliver commercial excellence by enabling new ways of working across the organisation.

Watch the webinar to learn more on how to frame and deliver a multi-country trade promotion digital transformation program that creates lasting value.

We hope you find it interesting, feel free to share with colleagues. You can also read the case study article here.

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