ASR: Rolling out a centralised Trade Promotion system

A Trade Promotion system to improve transparency and collaboration

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How ASR empowered the sales teams with a centralised Trade Promotion system

In this webinar, ASR’s IT and Sales leaders take us through their journey to digitalised Trade Promotion (TPx), covering their starting point, the challenges they faced when working without a TPx system, and the steps they took to digitally transform their organisation for the first time.

They also highlight their successes and their learnings, detailing how to approach data integration and other key elements that can be leveraged to bring Trade Promotion Optimisation to new heights.

Watch the video and feel free to share with colleagues. You can also read the case study article here.

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