Live Event Presentation at the EPP FMCG/CPG Forum 2023

XTEL and Upfield discuss: Delivering Profitable Revenue Growth Strategies

EPP 3rd Global FMCG/CPG Pricing & Revenue GrowthManagement Forum 2023

9-12 May, Hotel Catalonia Barcelona Plaza, Barcelona
This unique forum brings together the pricing and revenue growth management (RGM) thought leaders, technology innovators and industry practitioners to share new insights, practical roadmaps and real-life best practices to enhance pricing and RGM projects and help you achieve a ‘Triple Win’ – between Consumers, Manufacturers and Customers/Retailers.

3rd EPP Global FMCG/CPG Pricing and revenue growth management forum - Proud gold partner, XTEL

On Stage Session: Delivering Profitable Revenue Growth Strategies through a holistic RGM approach

XTEL’s presentation will be made on 11th May | During Session 2: Nailing the 5 levers of RGM | at Hotel Catalonia Barcelona Plaza, Barcelona | at 16.30pmCET

  • How to build holistic RGM optimisation success: leveraging promo, pricing, assortment, and profit pool analytics; challenges and key enablers
  • Thriving within a data-driven RGM practice: Initiatives to unlock growth in an inflationary environment, offset losses and recover profitability

The Full Agenda



3rd EPP Global FMCG/CPG Pricing and revenue growth management forum

Meet Our Speakers - from XTEL and Upfield

Portrait photograph of Caroline Shoushanian
Caroline Shoushanian

Customer Success Lead, RGM

Find Caroline Shoushanian on LinkedIn

Caroline has worked in the consumer-packaged goods industry for 10 years. Previously she worked in Brand Management and Category Leadership at regional and market level at Procter & Gamble. Caroline leads transformation projects and develops data-based strategic revenue growth plans focused on Promo, Pricing and Profit pool analysis at XTEL.

Portrait photograph of Karoliina Andersen
Upfield logo
Karoliina Andersen

Global Head of RGM

Find Karoliina Andersen on LinkedIn

Karoliina has worked in the consumer-packaged goods industry for 15 years, in strategic and commercial finance roles at global, regional and market level at Upfield and Procter & Gamble. Currently Karoliina is Head of Global Revenue Growth Management at Upfield, in charge of designing and developing the Revenue Growth Management program and deploying it to markets and regions across the globe.

Portrait photograph of Victoria Milne
Upfield logo
Victoria Milne

Sales Excellence and RGM Director Europe

Find Victoria Milne on LinkedIn

Victoria has worked in consumer-packaged goods industry for 16 years in sales, marketing, finance and strategic planning roles at global, regional and market level, most recently at Imperial Brands. Victoria is the Sales Excellence and Revenue Growth Management Director Europe at Upfield, embedding consistency and best practice in RGM, trade marketing and category management across the region.

Related Content

Data flowing into a sunset

Revenue Management digital transformation webinar series

Listen to our webinars to learn from the CPG market leaders on how to implement successful digital transformation programs to achieve commercial excellence and profitable growth.

Read more
Woman smiling at her laptop

2022 POI Enterprise Planning Vendor Panorama

The Vendor Panorama Report from POI awards XTEL with 10 Best-in-Class distinctions for its unique capabilities in helping FMCG brands to drive successful revenue management digitisation.

Read more
People looking at charts on a tablet

Schedule a Demonstration

All set to learn more about our Revenue Growth Management solutions and how they could help? Get in touch to organise a demo

Contact us