POI Canadian Summit 2024 - Mississauga - June 10-11
We are excited to announce our participation in the 2024 POI Canadian Summit, which will take place live at the Hilton Mississauga/Meadowvale on 10-11 of June. This year’s event agenda will discuss the benefits of holistic enterprise planning, advanced analytics and revenue management. We will be presenting an exciting panel discussion with Maple Leaf that you will not want to miss!
Join the XTEL team and your peers in Mississauga for two days of insightful knowledge-sharing and networking. Sign up below to request a free pass for the full program.
Panel Session with Maple Leaf: Master Strategic Pricing with the Power of AI
Avoid The Million-Dollar Mistake CPG Manufacturers Are About To Make
Tuesday, June 11 at 4 PM Local Time
In the wake of unprecedented challenges during the pandemic, CPG executives found themselves navigating a perfect storm of consumer demand, supply chain disruptions, and heightened competition. This tumultuous period led to a series of price increases, resulting in record profits but leaving chaos in its aftermath. As a result, CPGs and retailers have now been whipsawed in a completely different direction. Faced with slowing demand, they hastily return to press the promotion button with vigour, aiming to restore volume and profitability altogether while also attempting to halt market share erosion.
Explore the pitfalls faced by CPG manufacturers today and the impending pricing challenge that could cost them millions. Join XTEL and Maple Leaf in this enlightening session and explore how to flex and strengthen your pricing muscle strategically, balancing it with your promotional and portfolio strategies to move beyond reactionary measures and embrace long-term, sustainable profitable growth. Learn how to lead the curve with AI-driven solutions that bolster data quality, deliver industry-centric insights, and enable your teams to become active growth agents.
Join our panel session to learn more!
Panelists
Alan Skiles
US Sales Director, Kantar XTEL
With more than 25 years of industry experience, Alan’s career spans an impressive array of roles at renowned companies such as Miller-Coors, Diageo, Quaker, PepsiCo, and Advantage Sales & Marketing. His expertise in Revenue Growth Management (RGM) is underpinned by a multifaceted perspective gained through diverse positions in space and category management, shopper analytics, chain and distributor sales, general management, and advanced analytics. Alan’s all-encompassing insight into the commercial sales and finance arenas equips him with the ability to steer the industry with a distinctive and insightful approach to RGM. Furthermore, his deep knowledge and hands-on experience with digital programs solidify his status as a vanguard in spearheading AI-enhanced RGM initiatives.
Paul Forrester
Director of Growth Analytics, Maple Leaf
Paul Forrester, Director of Revenue Growth Analytics, is a skilled professional in the area of Revenue Growth Management with over 18 years of experience in applying advanced analytics and pricing discipline to drive profitable growth. Prior to joining Maple Leaf Foods, he worked in the Advanced Analytics group at Nielsen and Revenue Management at Campbell’s Soup Canada, where he developed and implemented innovative solutions for pricing and promotion optimization. In his current role, he leads the analytics function for Maple Leaf Foods’ Revenue Growth team, overseeing the development of tools and best practices in pricing analytics.
Schedule a Demonstration
All set to learn more about our Revenue Growth Management solutions and how they could help? Get in touch to organise a demo