2024 Live Events: XTEL at the POI European Summit

POI European Summit 2024 - Madrid - May 22-23

We are excited to announce our participation in the 2024 POI Live European Summit, which will take place at the Meliá Avenida América in Madrid, on 22-23 of May. This year’s event agenda will discuss the benefits of holistic enterprise planning, advanced analytics and retail execution.

Join the XTEL team and your peers in Madrid for two days of insightful knowledge-sharing and networking. Sign up below to request a free pass for the full program.

Madrid overview

XTEL Plenary Session: Driving Growth Through Digital Innovation: Nelt Group's Trade Promotion Revolution

Join us for an exclusive presentation on Nelt Group’s trade promotion management digitalisation journey in Europe!

In February 2023, Nelt Group forged a partnership with XTEL to transform trade spend management and streamline operations across multiple business units and sales channels. Through innovative software solutions and advanced analytics, Nelt Group is reshaping every aspect of trade promotion management, from forecasting to execution.

By joining this session you will:

  • Learn about the strategies and technologies driving Nelt Group’s digitalization initiative.
  • Explore the firsthand benefits, including improved cost control, integrated planning, enhanced in-store execution, and revenue growth across diverse European markets.
  • Witness the successful completion of the project’s initial phase at our headquarters and gain insights into the expansion plans for additional countries in the second phase.
  • Understand how Nelt Group is leveraging digitalization to redefine success across markets and sales channels.
  • Gain valuable insights and be inspired by our successful story.
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Jelena Popovic
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Jelena Popovic

Commercial policy and Promo & Pricing manager, Nelt Group

Find Jelena Popovic on LinkedIn

With a wealth of leadership experience spanning around 20 years in the FMCG sector, Jelena has held pivotal roles within leading global and regional companies and worked with brands such as P&G brands, Mondelez, Mars, Neoplanta, and BFF. Predominantly focused on sales management throughout her career, Jelena has consistently delivered best-in-class growth solutions across diverse portfolios, while also playing a significant role in trade marketing and business development. In recent years, Jelena’s professional journey has evolved into Strategy and Operations, marked by a compelling collaboration with XTEL to empower Nelt Group’s Accelerate 2025 strategy. As she prepares to share insights collected throughout this transformative journey at the Summit, Jelena’s commitment to innovation and shaping the future of NELT is palpable.

Darko Mrkonja
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Darko Mrkonja

Operational Excellence Manager - Nelt

Find Darko Mrkonja on LinkedIn

With over a decade of experience in the FMCG sector, Darko has honed his expertise primarily in the beverage sector within both multinational and local environments. Commencing his journey at CCHBC, Darko traversed through various roles encompassing Sales, Route to Market, and Commercial services. In his most recent endeavour, Darko has spent the last two years leading the distribution excellence team at a group level within Nelt, focusing on sales analysis, pricing and promotion, commercial policy, and route-to-market strategies.

Marco Passera
Marco Passera
Find Marco Passera on LinkedIn

Marco Passera is a seasoned professional with a diverse background in sales, marketing, and business development. With a strong track record of driving revenue growth and implementing successful digital transformation strategies, Marco has demonstrated his ability to deliver results across various industries and international markets.

Marco is currently a XTEL Sales Director, guiding EMEA CPG companies in their RGM journey. Thinking strategically, he approaches each business with a broad perspective using different lenses (profit, process, people, and technology) enriched by an international view gained during many different experiences abroad.


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