Online Event: Mars Italy and their digital transformation

LinkedIn Live: Mars Italy and its digital transformation

A deep dive into the specificities of the Italian CPG market.

Cosimo Laserra (Mars Italia), Matteo Spera (NTT Data) and Alfredo Donati (XTEL) met on LinkedIn on Thursday 12 October to discuss how it is possible to sustain profitable business growth and increase organisational agility through an effective approach to digital transformation.

In particular, they talked about the digitalisation of Mars Italia’s commercial processes through integrated software solutions, encompassing planning and management of promotions, contract management, orders and sales force, as well as strategic analysis across different channels and categories.

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Meet the speakers:

Portrait photograph of Alfredo Donati
Alfredo Donati

VP Sales EMEA, Kantar XTEL

Find Alfredo Donati on LinkedIn

Alfredo has over 15 years of experience in supporting the digital business transformation of FMCG companies. He specialises in business process automation and efficiency programmes, particularly for EMEA markets, and has worked with leading CPG companies in Italy.

Portrait photograph of Matteo Spera
Matteo Spera

Vice President, NTT Data

Find Matteo Spera on LinkedIn

Matteo is an experienced leader in driving innovation in the consumer packaged goods (CPG) industry. With over 18 years of experience, he has led key initiatives in the consumer products sector, specialising in business excellence.

Portrait photograph of Cosimo Laserra
Cosimo Laserra

Sales Director, Multi-Category Market Italy, Mars Italia

Find Cosimo Laserra on LinkedIn

Cosimo has more than 25 years of experience in the FMCG industry. He leads Mars Italia’s sales organisation across multiple categories and channels. Over the last 10 years, he has worked on Mars Italia’s digital transformation journey, to support achieving new levels of commercial excellence and business growth.

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